For Immediate Release

March 16, 2012

HAPPY OWL STUDIO CASES COMPATIBLE WITH THE NEW IPAD
The Best-Selling Cases for iPad are Available Now

San Diego, CA- No one was more excited about the announcement of the next generation iPad than the team at Happy Owl Studio. For weeks they had been savoring and evaluating every rumor, every hint that could provide some insight into the new iPad. What they suspected after Apple’s announcement last week was proven to be true today: The Wallet and the Clutch fit the new iPad perfectly.

“We got in line early this morning” said Devon Read, CEO of Happy Owl Studio, “We wanted to be sure before we made the announcement, and I am proud to say that our cases and the new iPad belong together.”

Happy Owl Studio’s iPad cases have generated a steady stream of praise from reviewers around the world:

• The Clutch by Happy Owl Studio is "the World’s chicest iPad Case” – Newsweek.com
• "The Wallet … could easily become a favorite of iPad-toting folks all over the world." – Newsweek.com
• “I'm beyond impressed with this genius product! I have never seen anything so stylish and functional for the iPad...Happy Owl Studio has gone above and beyond with their Clutch - it's something every woman would be proud to tote their iPad in.” – Now What Baby
• “…loaded with style and feels buttery soft in your hands. Simple, but brilliant.” – Sammi Richardson
• “It’s a gorgeous case you can dress up or down, your iPad will certainly be happy there.” – iPadBags.com

Happy Owl Studio cases are expertly made of genuine leather, and fit iPad like a glove. They feature full port access and are one of the only cases on the market that feature a pocket for money, keys, a phone and all the other stuff people carry with them throughout the day.

Happy Owl Studio was founded by Devon Read, Amy Oliveira and Ryan Jordan with a mission to design, manufacture and market products that enhance the user experience of new technologies and help the user to effectively integrate emerging technology into their daily life. Based in Venice, California, Happy Owl Studio strives to consistently offer cutting-edge, innovative products that elegantly combine style and function.

CONTACT

Nathan Havey
Online Brand & Social Media Manager
nathan@happyowlstudio.com
571-521-9758
www.happyowlstudio.com
Happy Owl Studio

For Immediate Release

March 2, 2012

Meet the Briefcase for MacBook Air
Happy Owl Studio sets a new standard for laptop bags.

Denver- Popular Apple accessories design company Happy Owl Studio announced this week the beginning of pre-sales for it's beautiful new Briefcase for MacBook Air. The case isn’t expected to ship for another 4-5 weeks, but pre-sales are already quite strong. The Unofficial Apple Weblog’s TUAW Features Editor, Steven Sande, was among the first to get a look at the laptop case at a recent meeting with Happy Owl Studio co-founders Devon Read and Ryan Jordan. If photos of this case don’t turn your head on their own right away, Steven’s review certainly will. "It is totally sweet, and I have to apologize to Devon and Ryan for drooling on the two samples that they brought to our meeting...but trust me when I say that it is the nicest MacBook Air bag I've ever laid eyes on. "

Happy Owl Studio set out to design a laptop case that highlights the slim form of Apple's MacBook Air. This beautiful leather case is designed to fit all of the essentials in a sleek and slim package. The Briefcase has an easy to access double-closure method (using a magnet & leather straps) to ensure MacBook Air and accessories are kept safe and secure. On the inside, there is a padded computer sleeve that protects the MacBook Air from the knocks and bumps of daily life and an accessories compartment that is wide enough to fit the 45W MagSafe™ power adapter and lots of other lose adapters and accessories. It even includes a pair of interior cable-loops to help keep loose USB cables and headphones organized.

"One of the biggest selling points of the MacBook Air is that it is super-thin and light" said Devon Read, CEO of Happy Owl Studio, "I wanted a case that is light, secure, and really attractive, but I could only find cases with, at most, two of those three qualities."

Like the iPad cases and iPhone cases in the Happy Owl Studio product line, the Briefcase for MacBook Air is the result of a long and painstaking process of revision and refinement to make the case perfect. Happy Owl Studio’s co-founders used their early prototypes heavily in an effort to road-test the design and the durability of the Apple laptop case. As areas showed wear, or ideas for improvements arise, the designs were refined and new samples created.

"We've got the first case on the market that is beautiful, secure, and functional, all without compromising the light and compact nature that makes MacBook Air so special,” said Ryan Jordan, Chief Design Officer for Happy Owl Studio, "this is one hell of a beautiful case."

The Briefcase for MacBook Air includes:

• Ultra-thin profile
• Built-in holders for pens and business cards
• Built-in cable loops for easy organization
• Rear flat pocket for papers, folders or an iPad
• Made from high-quality genuine leather
• Handcrafted by skilled artisans
• Padded laptop pocket specifically designed to fit Apple's MacBook Air
• Fully-lined interior
• Silver finish metal hardware
• Includes removable & adjustable shoulder strap
• Top carry handle
• Holds the 11-inch or the 13-inch MacBook Air comfortably

Happy Owl Studio was founded by Devon Read, Amy Oliveira and Ryan Jordan with a mission to design, manufacture and market products that enhance the user experience of new technologies and help the user to effectively integrate emerging technology into their daily life. Based in Venice, California, Happy Owl Studio strives to consistently offer cutting-edge, innovative products that elegantly combine style and function.

CONTACT

Nathan Havey
Online Brand & Social Media Manager
nathan@happyowlstudio.com
571-521-9758
www.happyowlstudio.com
Happy Owl Studio

For Immediate Release

August 4, 2011

Happy Owl Studio Releases the Clutch for iPad 2
The field-defining case is here

Venice, CA – Happy Owl Studio announced pre-sales today for the new version of its flagship product, the Clutch, for iPad 2. Widely acclaimed by customers and reviewers alike, the Clutch case defines a competitive field of cases for iPad.

Clutch n. The world’s chicest iPad case – Newsweek.com

Shortly after its release, the Clutch for iPad 1 became the number three best-seller on Apple.com. Dozens of reviewers raved about its unique blend of style and functionality. One said “I'm beyond impressed with this genius product! I have never seen anything so stylish and functional for the iPad...Happy Owl Studio has gone above and beyond with their clutch - it's something every woman would be proud to tote their iPad in.”

Devon Read, Happy Owl Studio CEO said that he expects the Clutch for iPad 2 to make and even bigger splash. “We took everything that people loved about the Clutch and made a few subtle improvements and voila, the Clutch for iPad 2 is poised to be the sexiest iPad 2 case on the market."

Clutch v.tr To grasp or seize eagerly. – Merriam Webster

Pre-sales for the Clutch for iPad 2 begin today, and if the inquiries people have posted on the Happy Owl Facebook Page are any indication, they will be explosive. The Clutch can be pre-ordered with a $20 deposit and it is expected to ship by mid-September.

Clutch adj. Exactly what you need, exactly when you need it. – Urban Dictionary

Basically, it's perfect. Not only will it keep your iPad happy, but it will keep you organized too. There are pockets for cash and change, credit cards, business cards, pens, a stylus and a mobile phone. Plus, you'll still have room in the larger pocket for your lip gloss, Sunglasses, passport, keys and more! The Clutch holds everything the modern woman needs on the go.

Happy Owl Studio was founded by Devon Read, Amy Oliveira and Ryan Jordan with a mission to design, manufacture and market products that enhance the user experience of new technologies and help the user to effectively integrate emerging technology into their daily life. Based in Venice, California, Happy Owl Studio strives to consistently offer cutting-edge, innovative products that elegantly combine style and function.

CONTACT

Nathan Havey
Online Brand & Social Media Manager
nathan@happyowlstudio.com
571-521-9758
www.happyowlstudio.com
Happy Owl Studio

For Immediate Release

June 2, 2011

Happy Owl Studio Begins Presales on 'The Wallet' for iPad 2

Venice Beach, CA – Happy Owl Studio, maker of a popular line of cases for iPad, announced an update to 'The Wallet' for iPad 2. Happy Owl Studio’s new case accommodates the front and rear cameras and fits the slimmer profile of iPad 2 like a glove. The Wallet for iPad 2 includes some new and improved features including a larger interior compartment, phone pocket and card slots, as well as a graphite-colored metal owl and a sleek executive look with a dark gray interior.

Devon Read, CEO and Co-Founder of Happy Owl Studio said, “We have heard time and again that people love our cases because they can grab them and walk out the door knowing they have everything they need.” With multiple pockets and zipper compartments, the Happy Owl Studio cases are unique among iPad cases and essential for anyone who uses their iPad on the go.

“We have gotten a lot of great feedback from people who are using our cases," said Ryan Jordan, Happy Owl Studio's Chief Designer Officer, "and you will see that feedback in our new designs - tiny details that make all the difference like using elastic on the phone pocket and pen loops. I think it is our attention to detail, our responsiveness to customer input and our genuine love of functional yet beautiful design that combines to set our cases apart."

Pre-sales for The Wallet for iPad 2 began today at www.HappyOwlStudio.com. The Wallet can be pre-ordered with a $20 deposit and it is expected to ship by August 15th. Those who reserve by July 15th will 'think happy' when they discover that Happy Owl Studio will match their pre-order deposit, discounting the price of the Wallet from $79.99 to $59.99 for pre-order customers.

Last year, the small Venice design firm made waves among Apple fans with the simple, practical elegance of it's 'Wallet' and 'Clutch' cases for iPad. Apple stores began to carry their cases, and Happy Owl Studio quickly became one of the top sellers at Apple.com.

Happy Owl Studio was founded by Devon Read, Amy Oliveira and Ryan Jordan with a mission to design, manufacture and market products that enhance the user experience of new technologies and help the user to effectively integrate emerging technology into their daily life. Based in Venice, California, Happy Owl Studio strives to consistently offer cutting-edge, innovative products that elegantly combine style and function. The company's first products, The Wallet and The Clutch received great praise and reviews, and were dubbed "The World's chicest iPad case" by Newsweek.com.

CONTACT

Nathan Havey
Online Brand & Social Media Manager
nathan@happyowlstudio.com
571-521-9758
Happy Owl Studio

For Immediate Release

May 31, 2011

Happy Owl Studio Releases 'The Leather Shell' For iPad 2 Presale on first of iPad 2 line underway

Venice, CA - Happy Owl Studio today officially announced a new case, 'The Leather Shell,' designed specially for iPad 2. The new case accommodates iPad 2's dual cameras, allows for full-port access and, of course, features Happy Owl Studio's signature style and elegance. A departure from the features that made Happy Owl Studio's 'Wallet' and 'Clutch' cases so popular, 'The Leather Shell' is an ultra-slim, hard cover with a genuine leather exterior that clips onto the back of iPad 2 and is compatible with Apple's Smart Cover.

"We love the Smart Cover, but it doesn't protect the back of iPad 2," said Ryan Jordan, Happy Owl Studio's Chief Design Officer. "We noticed that we'd worry about scratching the aluminum back when setting iPad 2 down on hard surfaces, but at the same time, we loved the super slim form-factor. And so, we were inspired to create The Leather Shell. It's polycarbonate frame protects iPad 2 while it's genuine leather exterior makes it a pleasure to hold. We even matched the color and texture of the leather on the Smart Cover so that The Leather Shell would truly be it's perfect compliment."

Pre-sales are under way and iPad 2-lovers can reserve The Leather Shell for only $10.00. In addition, Happy Owl Studio is offering a discount to customers who pre-order before June 15. The $10 discount brings 'The Leather Shell' down from its retail price of $39.99 to only $29.99. Details can be found on the Happy Owl Studio website, www.HappyOwlStudio.com

Last year, the small Venice design firm made waves among Apple fans with the simple, practical elegance of it's 'Wallet' and 'Clutch' cases for iPad. Apple stores began to carry their cases, and Happy Owl Studio quickly became one of the top sellers at Apple.com. The Happy Owl Studio team is thrilled to be introducing their first products for iPad 2.

Happy Owl Studio was founded by Devon Read, Amy Oliveira and Ryan Jordan with a mission to design, manufacture and market products that enhance the user experience of new technologies and help the user to effectively integrate emerging technology into their daily life. Based in Venice, California, Happy Owl Studio strives to consistently offer cutting-edge, innovative products that elegantly combine style and function. The company's first products, The Wallet and The Clutch received great praise and reviews, and were dubbed "The World's chicest iPad case" by Newsweek.com.

CONTACT

Nathan Havey
Online Brand & Social Media Manager
nathan@happyowlstudio.com
571-521-9758
Happy Owl Studio