Latest Press Release

For Immediate Release

August 4, 2011

Happy Owl Studio Releases the Clutch for iPad 2
The field-defining case is here

Venice, CA – Happy Owl Studio announced pre-sales today for the new version of its flagship product, the Clutch, for iPad 2. Widely acclaimed by customers and reviewers alike, the Clutch case defines a competitive field of cases for iPad.

Clutch n. The world’s chicest iPad case – Newsweek.com

Shortly after its release, the Clutch for iPad 1 became the number three best-seller on Apple.com. Dozens of reviewers raved about its unique blend of style and functionality. One said “I'm beyond impressed with this genius product! I have never seen anything so stylish and functional for the iPad...Happy Owl Studio has gone above and beyond with their clutch - it's something every woman would be proud to tote their iPad in.”

Devon Read, Happy Owl Studio CEO said that he expects the Clutch for iPad 2 to make and even bigger splash. “We took everything that people loved about the Clutch and made a few subtle improvements and voila, the Clutch for iPad 2 is poised to be the sexiest iPad 2 case on the market."

Clutch v.tr To grasp or seize eagerly. – Merriam Webster

Pre-sales for the Clutch for iPad 2 begin today, and if the inquiries people have posted on the Happy Owl Facebook Page are any indication, they will be explosive. The Clutch can be pre-ordered with a $20 deposit and it is expected to ship by mid-September.

Clutch adj. Exactly what you need, exactly when you need it. – Urban Dictionary

Basically, it's perfect. Not only will it keep your iPad happy, but it will keep you organized too. There are pockets for cash and change, credit cards, business cards, pens, a stylus and a mobile phone. Plus, you'll still have room in the larger pocket for your lip gloss, Sunglasses, passport, keys and more! The Clutch holds everything the modern woman needs on the go.

Happy Owl Studio was founded by Devon Read, Amy Oliveira and Ryan Jordan with a mission to design, manufacture and market products that enhance the user experience of new technologies and help the user to effectively integrate emerging technology into their daily life. Based in Venice, California, Happy Owl Studio strives to consistently offer cutting-edge, innovative products that elegantly combine style and function.

CONTACT

Nathan Havey
Online Brand & Social Media Manager
nathan@happyowlstudio.com
571-521-9758
www.happyowlstudio.com
Happy Owl Studio