First off - we have been floored by the volume of questions, interest and even demands for our iPad2 line. So thanks for the love!

We want to pull back the curtain a bit and let you into our world behind the scenes. There is a lot involved in getting a product to market, particularly when you care (as we do) about getting it right. You have to dream it up, design it, choose materials, choose manufacturers, make prototypes, tweak prototypes, finalize prototypes, figure out price points and finally, manufacture it. Whew!

Those of you who went through our iPad 1 case process with us last year already know something about this ;) But don't worry - we learned a lot last year! This year we can say with confidence that we will be delivering a product that is even better than our iPad 1 line... and yes, yes... Much sooner! We have expanded our offerings to include the new Shell line, which is the perfect compliment for Apple's Smart Cover. And of course we are coming back with our acclaimed Clutch and Wallet, redesigned to fit iPad 2 perfectly (with lots of little upgrades).

As you can see from our sneak peeks, both of the lines are currently in the prototyping phase. Our pre-order and ship dates will depend largely on how development progresses over the next few weeks. But so far, development is going really well! We're happy-owl-happy to share that we are already working on the third round of prototypes and we are in the process of color-matching the Leather Shell and the Shell to match the colors of Apple's Smart Covers just right. There are a lot of variables, but things are humming right along!

We hope our sneaks make you think happy, and we will keep you up to date as we have news in the coming weeks. Sign up here for the latest iPad 2 news. And in the meantime, you can watch the awesome video spoof we made.

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